Primar Group

As the Holding Company of Australia and New Zealand’s leading independent driver support group, DriverCare, Primar is the only service provider committed to motor vehicle accident prevention as well as developing intelligent, industry leading and bespoke fleet solutions across a nationwide network of fully accredited, quality monitored service partners. Primar specialises in accident management, breakdown roadside management, risk management, third party claims & recoveries.

SALT were engaged by DriverCare to rebrand as Primar International with the other companies as subsidiaries.  This process was highly consultative and involved developing a Branding and Marketing strategy followed by an extensive re-brand and roll out across numerous print and online collateral elements.